The Launch: Fashion News To Know This May
Spring has sprung, and the fashion couldn’t be fresher.
Welcome to another edition of The Launch, your monthly one-stop shop for all things fashion news. May is a particularly exciting time, with the Met Gala at the top of the month followed by 31 days of fresh spring style before summer inevitably hits. We’re starting things off with Tommy Hilfiger and Awake NY’s capsule for Formula 1, Saint Laurent’s foray into fine jewelry, plus a perfectly timed retrospective staged by vintage purveyors What Goes Around Comes Around honoring Karl Lagerfeld, which is not only extensive but also shoppable through Luxury Stores at Amazon. Head back to this page for all the best fashion news, launches, and collaborations you need to know about.
Tommy Hilfiger Collabs With Mercedes-AMG Petronas F1 Team and Awake NY
Tommy Hilfiger Collabs With Mercedes-AMG Petronas F1 Team and Awake NY
Who: Tommy Hilfiger
What: Capsule collection with Awake NY and the Mercedes-AMG Petronas Formula One team
Where: Online at tommy.com and shop-us.mercedesamgf1.com, in select Tommy Hilfiger stores, and at designated tracks over upcoming Grand Prix weekends
Why: Calling all F1 fans: Just in time for Miami’s Grand Prix, Tommy Hilfiger has joined forces with cult streetwear brand Awake NY and the Mercedes-AMG Petronas Formula One team for a warm-weather collaboration modeled by none other than F1 legend Lewis Hamilton himself. The Americana-infused range consists of baseball shirts, sporty tees, and rugby-inspired pullovers that merge the worlds of racing, American sports, and archival Tommy that is sure to delight both casual and diehard racing fans.
Who: Staud
What: New swimwear collection, Staud Sea
Where: Online at staud.clothing and in Staud stores
Why: Fresh off the heels of its bridal debut, Staud is flexing its range by introducing another new category: swim. The contrasting colors and sturdy design one can expect from the It-girl brand translate perfectly to the beach, with mix-and-match bikinis, coverups, and this perfect rash guard that takes design cues from the brand’s signature cabana stripes. If this isn’t a great reminder to plan that last-minute Memorial Day trip, then what is?
Saint Laurent Introduces Fine Jewelry
Who: Saint Laurent
What: Fine jewelry collection debut
Where: Online at ysl.com and in select Saint Laurent boutiques
Why: The market for fine jewelry has never been hotter, with a plethora of luxury brands leaving an indelible mark in 14k gold. Saint Laurent’s debut into the space includes fan favorites like the Cassandre logo on a bangle rendered in white and yellow gold, plus a carefully selected curation of cuffs, earrings, and necklaces that range from the dainty to the chunky, and fit with everything, depending on your mood.
Jacquie Aiche Teams Up With Timex Again—This Time on Heart-Shaped Evil Eyes
Jacquie Aiche Teams Up With Timex Again—This Time on Heart-Shaped Evil Eyes
Who: Jacquie Aiche
What: Timex watch collaboration
Where: Online at jacquieaiche.com starting May 4
Why: The buzzy collaboration from cult jeweler Jacquie Aiche and Timex is back, thanks to overwhelming demand for her colorful take on the watchmakers’ classic shape. This time around, the collection is called “Sweet Romance,” and features lapis lazuli, sandstone, and Aiche’s signature evil eye in a heart motif to ward off negative vibes...in an adorable way.
What Goes Around Comes Around Unveils Shoppable Karl Lagerfeld Retrospective
What Goes Around Comes Around Unveils Shoppable Karl Lagerfeld Retrospective
Who: What Goes Around Comes Around
What: Karl Lagerfeld retrospective
Where: Online at amazon.com; view more at whatgoesaroundnyc.com and in-store at WGACA in New York City
Why: Ahead of the first Monday in May, a.k.a. the Met Gala, the vintage purveyors at What Goes Around Comes Around are paying tribute to the night’s theme by honoring the extensive, almost overwhelming work of Karl Lagerfeld, the polymath behind Chanel, Fendi, and his eponymous label, with a retrospective at its new atelier in NYC. For those who aren’t able to make it in person, fear not: the collection is shoppable online via Luxury Stores at Amazon. Why not treat yourself to a piece of fashion history on fashion’s biggest night?
Kevin LeBlanc is the Fashion Associate at ELLE Magazine. He covers fashion news, trends, and anything to do with Robyn Rihanna Fenty.
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